According to the U.S. Census Bureau, 74.8% of households in Marion County have a broadband internet subscription, which is approximately 249,961 people with internet access. According to Google, 4 out of 5 consumers use search engines to find local information. Consumers have already made the shift onto the internet to find information about products and services in their area. If your business is not catalogued on search engines, then consumers are not even aware of your business. You can’t ignore it anymore! Basic Search Engine Optimization is needed for businesses to be found and to keep up with competition.
Optimizing your web pages so that Search Engines can read and understand your service or product is essential for any website. There are certain requirements for each page that search engines, like Google, Yahoo, and Bing, use to prioritize a websites content. Fulfilling these requirements will at least put the website into search results. Listed below are reasons why basic SEO is important for all businesses.
- Cataloguing your Service or Product – Adding SEO to your pages, quite literally, puts your business on the map. Search Engines will begin to show your business to searches, and, thus, educate the market about the service or product offered.
- Build a good reputation/brand with Search Engines – Once your pages have been added to the catalog, your website begins to build reputation by attracting searching users. As you build reputation, your website will start to climb in ranking and begin to show for a broader selection of keywords.
- Keep Pace with Competition – When a consumer searches for a service or product, the search results will contain your business, alongside your competition. Other companies have already taken these SEO steps, so your competition stands to take every spot in the search results. Don’t let them dominate this market!
After basic search engine optimization, there are strategies that websites can use to target specific audiences and climb onto the first page of search results. At Paper Net, we are SEO experts and through our Digital Services we can setup basic and advanced SEO strategies to push your website to the front page of search results.